Make things difficult for the Japanese suffered unbearable Bowerman and Knight, flatly rejected the non-parts requirements. Knight and Bowerman decided to open one of their own company, he named Nike, which is based on the name of the Greek god of victory and taken. The NIKE name, in the eye of the West was very lucky, easy to read and easy to remember, it can scream loud. They quickly launched a “Nike” name sports shoes, and mesh beautifully designed trademark. nike air huarache utility black iridescentNike, the famous “a hook” trademark eye-catching, with a visually appealing, as well as sports shoes and other sporting goods should have the kind of movement, a symbol of strength and speed.
In order to do publicity, Knight and his wife hand-printed T-shirts to Nike Olympic preliminaries of the field distribution, but to see people have asked: “? Who is the Nike” but in the game, a little way out Knight a limelight, to be persuaded to use this new shoes marathon runners finished fourth to seventh, while wearing Adidas shoes athletes eligible for the top three in qualifying. In the athletic footwear industry, Nike is facing fierce competition. nike air huarache utility buy，Knight and Bowerman aware of: If you can not develop a product better than it is now a new product, they did not want to increase market share. And, so far, the US footwear manufacturers produced far less than the former Federal Republic of Germany Adidas company’s foreign shoes. 1975, a Sunday morning, Bowerman playing in baked waffle iron mold of a urethane rubber, used it to make a new type of shoe soles, in this waffle-style shoes fitted with small rubber nails, so that the elastic soles are stronger than the elastic popular on the market other shoe.
Nike has just started a brilliant time, no warehouse, Knight Knight father put stock in the basement of the house, he and Bowerman two people a tube of finance, a tube design, with very understanding. He has proven to predict the market is correct, this cheap sports shoes sell well, the first year it sold $ 8,000 worth of goods. nike air huarache utility bright crimson，In 1968, the Bowerman restructuring Cortez shoes had become Tiger sports shoes most popular products, and Knight for the company’s development and lay a solid financial foundation. The company’s business began to improve them. Soon, the Japanese company products sell well aware, we ask them to transfer after the first shipment.
As a result, Bowerman their cost will be greatly improved, and had to redouble their efforts to sell. But Japan is also often not on time delivery, and even the first-class goods remain secretly sold in Japan, the defect to the United States. Once they receive a number of shoes Bowerman, Customer wore two weeks, on the separation of the upper sole. nike air huarache utility bright crimson release date，They had to swallow in order to maintain credibility, promptly returned to the customer. Even more exasperating is that Tiger also sent representatives to Eugene, Bowerman offered to buy 51% of shares, and accounted for two seats in the five directors, if you deny this request, immediately stop delivery.
The first half of 2012, Li Ning Group continued to promote the sales channel change, the store was profitable assessment and structural adjustment, close inefficient stores in 1200; Pick followed in the third quarter of 2012, closed stores in 1067; 361 degrees, Anta, special steps off store a relatively small amount, but also reached about hundred. “Such a large-scale collective and radical expansion of the closed shop earlier and about.” 2008 Beijing Olympic Games, nike air huarache year of the snake，so that domestic and international sports brands have high hopes for the market. But with the decline of the Olympic effect, the market oversupply, overcapacity problems, inventory nightmare head figure does not allow each brand to.
Statistics show that in 2010 the amount of inventory of about 800 million yuan, Li Ning, Anta, Xtep inventories are more than 450 million yuan, Pick, 361 degrees respectively, 340 million yuan and 250 million yuan, the total amount of inventory several major brands of 2.3 billion Yuan. In 2011, Li Ning, Anta significantly increase the amount of stock, respectively reached 1.13 billion yuan and 620 million yuan, the total inventory of five major brands reached 3.3 billion yuan, as of the first half of 2012,nike air huarache youth baseball cleats， inventories continued to grow, up to nearly 3.8 billion yuan ring up to 65% increase over 2010. Not only to make money a lot of inventory trapped, more importantly, if you can not go with the stock, the value of goods will become smaller and smaller.
Nike Chief Financial Officer Andrew Champion (Andrew Champion), said China’s domestic stock market a huge shock really attracted our close attention, but makes us unexpected, Nike now selling degrees in China is unprecedented strong market share of the largest ever. US investment bank Piper Jaffray analyst Eileen Murphy on Friday in a report to clients, nike huarache uk，wrote: “I am most surprised that, despite China’s domestic economy as a whole has many problems, but domestic demand was still so strong. “Nike event proved that China’s spending power.
Content for Nike announced earnings, the question investors are most concerned about is this: whether the case will be able to show the Nike China’s economy, especially consumer spending, not as weak as people worried about this,? CNBC host Jim Cramer said investors should stop spending power of China’s suspicion. nike huarache black，Currently exhaust emissions due to public scandal led to weak global auto sales, but investors should not be affected by China’s economic prospects look bad, but can not ignore those selling products in China. In addition Clem also mentioned that China’s domestic stock market downturn can not reflect the people’s wealth value.
Parker said, “Now Nike with other businesses are facing macroeconomic challenges, but after analysis, we correctly positioned and make the best short-term market strategy in order to keep the rise in performance, Nike company does not intend to slow down the pace of development We have been trying to move forward. “Nike sales in China China’s strong economic downturn should not be detained,” hat “China announced in September the new fiscal manufacturing PMI initial 47.0, nike huaraches outlet，marking the lowest since March 2009 level, and below market expectations of 47.5, thus triggering a series of concerns about China’s economic prospects bleak.
However, Nike latest-than-expected earnings but people regain the outlook for the Chinese economy gorgeous hope. Nike sales in China, the largest in history Nike stock price last Friday (September 25) At the close up 9%, Nike released a reason-than-expected earnings, including sales data from China was particularly strong, shocked many analysts.nike huarache black， Nike reported a fiscal 2016 first quarter, compared with Nike’s sales edged up 5 percent from a year earlier to $ 8.41 billion. Among them, the Chinese market sales surge 30 percent to $ 890 million, orders also increased by 22 percent, becoming the fastest growing region.
Nike announced in September according to third-quarter earnings, sales and profits are more than the first quarter, and revenue exceeded expectations. The company said orders continued to rise in the second half, the first three quarters of orders for footwear and apparel grew 9%, of which China region orders increased 22%. Nike is still the leader in sports business, discount nike huarache，the previous year’s sales of $ 30.6 billion; however, as more and more brands to join the sports market share in a competitive market, such as in recent years, new sports brand Under Armour last year, also received $ 3.08 billion in sales, Nike company is also facing increasing pressure.
According to earnings data show that last year Nike’s profits up 22.6 percent to $ 1.18 billion and diluted earnings per share of $ 1.34, up $ 0.25 per share, total. Analysts forecast the company’s profits this year Nike will continue to grow, nike huarache women，and forecast its earnings per share rose $ 0.15. As of August 31, Nike’s performance increased by 5.4% to $ 8.41 billion, rose more than analysts expected to rise 3 percent. In constant currency basis, revenue rose 14 percent, online sales grew by 46%.On the basis of the brand level and exchange rate stability on the analysis, Nike’s revenue rose 15 percent to $ 7.9 billion, while Converse company’s revenue rose only 3 percent to $ 555 million.
Sports brand Nike to improve the revenue target in 2020 total revenue will reach $ 50 billion Nike president and CEO Mark Parker is launching an ambitious plan to promote the company to the end of 2020 total revenue amounted to $ 50 billion, cheap air huarache，compared higher than last year’s $ 30.6 billion plan a lot.
Parker said: “Today, we show Nike in the current and upcoming years is how to establish the growth of our leadership, because we groundbreaking products and personal experience, fully operational and customer service for the athletes when we. Looking to 2020, we are accelerating the pace of innovation in all areas of our business to provide the best athletes from around the products they need wherever and whenever. “Nike plans to make better use of its digital activities to accelerate the development of the company from design,nike huaraches outlet， product creation to manufacturing and processing and other areas. The company also launched a new facility, called “Advanced Product Creation Center”, which will bring together its most advanced manufacturing and design capabilities. Because of the huge revenue target public, let Nike’s shares rose 0.3 percent to $ 126.21, a market capitalization of 107.5 billion US dollars, since this year the company’s share price has risen 32%.
In the field of sports wear, fashion brand gradually fade away easily, and are more focused on the performance of the brand stand the test. In Fila shoes, for example, in the 1990s, its popularity has soared, but the brand is its image attached to one pair of American professional basketball player over the couple did not do more valuable things, its rapid sales final decline.nike huarache sale， Adidas, Nike, Jordan and perhaps the reason they can in vogue for decades, the most important reason is that they will portray itself as a brand designed for the athletes.
“To be an evergreen brand of basketball, the most important product performance,” Deutsche Bank analyst David Weiner said. Nike’s problem proved this point: even for a successful brand is concerned, to manage their image in China is very difficult. On the one hand, no one will complain about the rapid growth in sales; on the other hand, nike huarache black and white，sales of large cities is too hot to bring the risk of future sales decline. This is the new Nike Jordan center to carry out marketing activities to do: alert Jordan reduced to mere fad fashion.
NEW ENTRY is Tommy Hilfiger (tenth place), the brand value of $ 2 billion, with the advantage of the brand’s men’s fashion in recent years, the rapid development has been growing. It is reported that, BrandZ Top 100 Most Valuable Global Brands began publishing since 2006, the brand has a total value of 100 has grown nearly doubled in 2014 to reach $ 2.9 trillion.huaraches outlet， The list interviewed more than 200 million customers worldwide each year to thousands of “consumer-oriented” and “business to business” perception of the brand, is the industry’s current views and unique combination of consumer financial and business performance, calculated by brand Value list.
Nike red laces public welfare activities, the Nike brand correct public welfare propaganda by the enterprise, the successful launch of a new advertising campaign, invited world-class athletes, two birds with one stone, on the one hand together to raise awareness of AIDS awareness, establish a brand corporate social responsibility. The other to enable consumers to increase red laces NIKE brand memory degrees. cheap nike huaraches，Red shoelaces in the game certainly catches the eye is the Nike as a long-term corporate welfare advocacy, in football, basketball, tennis, the game continued to invite a number of world-class athletes to join (RED) program, sponsored by All athletes tied a red shoelaces.
Has ranking is based on income and contribution to the value created by individuals or groups may be, the following will be a detailed list of the top five list of the areas. You can see the Nike ranked first in the list of companies, followed by visible and adidas sports brand Under Armour and other familiar figure. Nike into the world’s most valuable beyond the Zara clothing brand May 22, for the 2014 BrandZ global brand value global brands, the world’s largest communications group WPP PLC’s market research firm Millward Brown Millward Brown released a research reportnike huaraches outlet， the garment industry Top 10 brands total value of nearly $ 100 billion, up 29% over last year, is the highest growth rate BrandZ research report industry.
Wherein, Nike surpass last year’s champion Zara, becoming the leader in the apparel industry this year, a substantial increase in brand value 55 percent to $ 24.6 billion.nike huarache men， It is reported that, belonging to the world’s first and second largest clothing retailer in the fast fashion brand Zara and H & M brand value each rose 15% and 22% to $ 23.1 billion and $ 15.6 billion, ranked second and third. Ranked fourth is Uniqlo Uniqlo, its brand value of $ 7.3 billion, an increase of 58 per cent, are all subjects of the fastest growing brands.