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The art of marketing in the language is the market demand for goods and services, the name of the market place means the place of sale and purchase of the goods, ie the various commercial materials it is also the position in which it is sold. Needs, goods, etc., and the verb “items market” is the meaning of its issuance, ie, a request for a market. The definition of marketing in the minds of many people is one of two: it is all that makes the sales process done successfully, or advertising. Of course, marketing definition includes these two concerns, but it is more comprehensive and much broader. In a significant simplification, marketing is all activities related to satisfying the wishes of customers, while making a profit while doing so. before all else i highly recommended you to watch this special video: https://parallelprofitsreviewed.com/
If we put the definition in the form of points to explain the meaning to say that marketing includes:
• Identify and identify consumer groups and potential markets
• Identify which consumer categories you should target with your services, that is, identify which markets to deal with
• Identify the needs and desires of those consumers who will target you with your services, what goods and / or services you can provide / manufacture / provide to meet these desires and needs
• Know how consumers prefer to use your products / items and services
• Identify competitors and what they offer competitive services (generally and in detail)
• Determine the appropriate pricing policy (price setting for what you sell) and determine the appropriate way to present your services to potential customers
• Identify the way in which potential customers prefer to deal with what you sell them
• What financial (money) that customers want to pay for their purchase, and how they want to pay
• How to design the product / service and the best way to explain it and describe it – in a way that drives customers to buy specifically from you and not competitors, ie determine the value added that you will provide to customers if they deal with you.
• How your company, products or services should be defined in the market from the point of view of all of them (whether they are potential customers)
• Formulation of the policy regarding the reputation and reputation of the trade name and brand
• Think about, design, develop, launch and pursue advertising campaigns, which include advertising, advertising, public relations (with people, press and media), sales team and customer service team
• This list does not end and permanent renewal and increase !!
Marketing mix (4Ps):
Neil H. Borden came up with a mixture called Marketing Mix to take Jerome McCarthy to develop and lay out a general definition of marketing. He called it four P or Four Points, where marketing was limited to four things, all starting with the P in English,
It is the manufacture / production / delivery of what consumers / customers / customers wish (actual and potential).
Which is to provide what they want the price / money they are willing to pay (appropriate for them).
It is to inform those consumers that they have what they want.
To deliver what they want through the ways and means that those consumers want where they want it.
Do you notice anything here? How many times have we used the verb “wish”? This is the definition of marketing in our time. You should focus on identifying and understanding the requirements and desires of consumers / customers / customers, and then focus on meeting these desires in a timely manner, while making the right profit, appropriately for consumers and your organization.
Marketing is the art of creating an unprecedented new value of importance to the consumer. We can argue that marketing is a philosophy and behavior that is built on customers and consumers, and must be followed by all employees in the organization, from the least employee to the manager. If you achieve this policy 100% on the ground, you have fully understood the meaning of marketing.
We conclude with Philip Kotler in his book Marketing from A to Z: “Do not consider marketing as the art of disposing of the company’s products, and do not confuse marketing with sales, because they are” almost “antithetical, but see marketing as the art of creating an unprecedented new value of importance To the consumer, helping the consumer to get more value than the purchase. ”
Examples of The Art of Marketing:
In 1970, Puma, a sports shoe manufacturer, agreed with the most famous footballers of his time, the dark jewel Pele, to tie his shoes in a few seconds before kicking the kick in the World Cup match between Brazil and Italy. What actually happened was that the television cameras came close to watching this extraordinary talent as they prepared to kick the ball to mark the start of the game, to teach the world that Pele was wearing Puma shoes in his feet, and then the company became famous and is no longer immersed.
“Next year, we will produce four completely new products, but I will give you a big discount to buy only one product when we launch this product,” he says. In the market, which product would you choose? ‘In the experiment, Wolf found that customers were actually buying the most productive product he had ever chosen.